In March 2014 Xuzhou Haohong Wood Industry was established as a subsidiary of the Wada Group in Lianyungang City, Jiangsu Province, China. The aim was and still is to provide construction companies all over the globe with high quality wood based panels. 31 million Yuan were invested to build a modern LVL production plant with a monthly production capacity of 5000 m³. The export of plywood, MDF, LVL, OSB and more flourished soon and due to the rapid growth in 2019 the company expanded with several specialised businesses that took care of specific regions and services – especially ensuring the expected quality for the market. Today the main customers are large construction companies, for example in Japan. But the products get shipped all over the world to in the construction and interior industrie in countries such as the UK, Australia, Italy, Spain, Portugal and Malaysia. The company is growing and has accumulated several international certifications for its own factories, such as JAS, FSC, EPA and JIS, looking for more markets to provide to.
Keeping in touch with customers - with Fordaq
In order to reach even more international traders and builders, especially in Europe and the US, Xuzhou Haohong Wood Industry joined Fordaq in 2020. „After a brief checking of the platforms availible, Fordaq occured to be the most professional and established and with a broad range of potential clients in our focus market Europe, we were sold“, explains sales manager Penny Song. „At the moment we emphasize plywood as our star product with its high quality and professional export service. Mainly the sales staff now uses Fordaq weekly to check company information and to find customers and keep in touch with them. While the building sector is facing troubeling times in some regions and the Fordaq Gold Member has to be a bit patient with penetrating new markets, the team is optimistic to find more and more reliable and professional customers on Fordaq in the future.
For more information please go to the company’s profile on Fordaq.