Porada at Salone del Mobile in Milano

Source:
Christian Morasso
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Milan fair “Salone del Mobile” has always been the most important event for furniture companies and this

year is even more special for Porada. The Company has achieved an important goal; the seventieth

anniversary from its establishment in 1948 and we’ll celebrate it with many exciting news.

Above all, the opening of a new Showroom in the heart of Milan stands out, in Via Borgospesso 18. The 100

sqm space has four windows facing one of the most prestigious street of the “Quadrilatero della Moda”, the

Milan district of fashion and luxury shopping. In the new Milan Showroom Porada will present most popular

products of the latest collections.

 

During the “Salone del Mobile” there will be many news in the

even bigger stand, inspired by the fifties and from the genius Gio

Ponti. The display will be with a stump floor and with

pomegranate colours and shades of reds. A revival of the ashwood

will also be presented with Canapa and Caffe’ finishes that

will stick out the wooden grain.

The new collection presented will be versatile and impeccable

with sophisticated details and material combination. In the living

area there will be a new majestic sofa: Argo, from the designer

David Dolcini. It is a modular system based on the use of six

different frames combined with soft seating in two sizes, 85 and

110 cm. The back, armrest frames and accessories are in solid

wood while the shelves are in marble. The wooden frame

contrasts the soft volumes of seat, back and armrest cushions.

Moreover, two separate night areas will be on display. The popular Ziggy bed will be implemented with new

finishes and we’ll present the new Killian bed, designed from Marconato & Zappa. The Killian is an elegant

bed with a solid canaletta walnut frame and brass inserts. The two new beds will be presented together with

the Sonja Night bedside table and chest of drawers, designed from Gino Carollo.

Back in the living area Porada will present the Tamok sideboard (design Buratti), the futuristic Gargantua

armchair (Andrea Borgogni) and the Ego mirrors (from Tarcisio Colzani). Besides, the French designer Patrick

Jouin maintains the collaboration with Porada, presenting the Emma chair to complete his chairs collection

introduced last year at Salone. Furthermore, the Koster coffee and side tables, designed by the English

designer of Swedish origins Staffan Tollgard, will be presented too.

To complete the exposition, there will be a “museum” area dedicated to three historical products from

Porada, to celebrate its 70th anniversary. We have analysed our archive looking for some Porada old hero

products to be revised and reintroduced in our new collection. With no changes to the original design we

revised the finishes and technical fittings to renew these iconic pieces.

The Tondo table has a base made of four C‐shaped legs with a round glass top. With a double base it is

possible to have an oval or rectangular top. Finishes available will be in shiny lacquer for a more plastic feeling

or in a stained ash‐wood for a more natural one. The brass details enhance the product. The iconic Tony

(triangular) and Trittico (round) side tables are stackable and very versatile. They have been renewed with

lacquered glasses and new finishes giving a modern feeling to these forty years old products.

Every product of this collection has a small brass plate with the 70th anniversary: 70 years of passion for the

wood.

 

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