IKEA plans to enter the Ukrainian market, states the Swedish company in its press release.
The decision to enter a new country is made by Inter IKEA Systems thorough profound market studies and franchisees are carefully evaluated. Today there are 411 IKEA stores in 49 markets and there are 11 groups of franchisees. The IKEA franchisees are authorised to market and sell the IKEA product range and operate IKEA stores and other sales channels around the world.
IKEA South East Europe, who is part of INGKA Group, will run the operations in Ukraine. IKEA SEE are also handling the IKEA retail operations in Croatia, Serbia, Romania and Slovenia. They are currently in the process of identifying a suitable business model that would allow the many customers to meet IKEA in Kiev within one or two years. After the initial market studies are conducted, they will be able to share more details of the future investment in Ukraine.