Huge interest in Swedish wood at Chinese furniture fair

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SwedishWood/Fordaq
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Having been active for many years in China’s east coast cities such as Shanghai and Guangzhou, the industry organisation Swedish Wood has now taken part in a furniture fair in the inland city of Chengdu, in Western China. Chengdu is a potentially important growth area for Swedish sawmill exports and the aim of Swedish Wood’s stand at the fair was to inspire and inform the Chinese furniture industry about Swedish wood and to create new contacts between them and representatives from Swedish sawmill companies.

Chengdu, capital of the Sichuan province, has grown at a fast pace, and is considered one of the leading cities for investment in inland China. Chengdu is now the third largest area for furniture manufacture and the fourth largest for furniture distribution in China. Chengdu’s urban area has 10 million inhabitants and the Sichuan province has 80 million.

The 17th International Furniture Manufacturing & Supply Fair (IFFC) was held in Chengdu in July. The fair was divided into two events: the first on 3–6 July involved the furniture manufacturers and a target audience of furniture retailers, while the second on 12–15 July had a focus on materials, components and machinery for the manufacture of furniture. Swedish Wood exhibited at both these events.

The Swedish Wood stand had a display of furniture in Swedish pine created by Chinese designers, along with samples showing different surface finishes achieved on Swedish pine and spruce by brushing, painting, varnishing and staining the wood.

The Swedish Wood stand also presented information on the high quality of Swedish wood and on sustainable Swedish forestry. In addition, the stand had areas set aside for business discussions between the representatives from the Swedish sawmill companies and potential Chinese customers. The following member companies were represented on the Swedish Wood stand: Bergkvist Insjön, Holmen, Martinsons, Norrskog Wood Products, SCA, Setra Group and Södra.

 

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