American Hardwood Export Council uses art to promote hardwoods

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The American Hardwood Export Council (AHEC) has long promoted American hardwoods at trade shows, industry conferences and seminars in export markets in Asia, Europe, the Middle East and Latin America.

To promote the use of American hardwoods to the public as well as to professionals, AHEC has sponsored the design and construction of wooden exhibits at the London Design Festival in recent years.

In 2013, the exhibit was “Endless Stair”, an outdoor sculp ture which used American poplar in cross-laminated timber (CLT). The design promoted both the novel application of poplar in CLT and the use of hardwood in a structural application. The poplar was donated by AHEC member companies. In April 2014, the Endless Stair exhibit was reassembled in a different design in Milan, Italy.

AHEC produced an environmental profile according to ISO standards for the exhibit, using the data from its recently completed Life Cycle Assessment project for all major American har dwoods.

According to the association, tens of thousands of people have seen the exhibit and the accompanying promotion of US hardwoods.

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