Advertise on Fordaq

Advertise on Fordaq - The most cost-effective advertising tool

Reach wood industry decision makers accross the world.

Fordaq offers you access to the largest base of key decision makers in the wood industry. Our readers are active across the whole range of the forest and wood transformation industry from 176 countries.
Fordaq in figures

Fordaq in figures

Geographical origin of visitors:
  • Germany: 19.5%
  • France: 16.1%
  • Italy: 11.2%
  • Poland: 6.1%
  • Romania: 5.9%
  • Austria & Switzerland: 5.3%
  • Benelux: 5.3%
  • CIS: 5.2%
  • Spain: 4.2%  
  • United States: 2.9%
  • China: 2.6%
  • Others: 21.0%
  Activity of registered users*:

   BJC   14%
   Energy Wood 6%
   Forestry 11%
   Furniture 6%
   Machinery 4%
   Other Products/Services 15%
   Packing 4%
   Panels 6%
   Sawmilling 12%
   Wholesale 21%

(*) - the total number of registered users or members was 52,631 on April 12, 2011
   Visitors per month on www.fordaq.com:
Visitors per month on www.fordaq.com
Advertise on Fordaq Why advertise online?

Why advertise online?

You have to communicate where your buyers are and where they are taking their buying decisions: on the internet.

Comparison with advertising in wood magazines:

  FORDAQ Wood Magazine
Visibility Banners can be dynamic & eye catching Your advertising is static
Interaction Your banner is linked to your online pages enabling maximum interaction with your customers No interaction possible
Targeting Your advertising can be targeted to those customers that are of higher interest to you Not possible to target your message to part of the readership of a magazine
Fordaq in figures Why advertise on Fordaq?

Why advertise on Fordaq?

Through Fordaq you have access to the largest and highest quality audience worldwide in the wood industry:

more than 500,000 unique visitors/month
over 50,000 qualified registered members contacted by our staff
high penetration rate among companies doing business in the wood industry world wide
monthly overview of statistics for your advertising

Complete range of communication tools to enable you to boost your business:

display advertising on our websites and in the newsletters - enabling adverstisers to build their company's and product brands
text advertising on our websites - enabling advertisers that focus on lead generation to render high quality leads to their websites at a reasonable price.
sponsored news on our websites and in our newsletters - this concept is perfect to introduce in more detail a business or product. The news format creates credibility and can be used to create direct leads to the company's website.

For all of these formats Fordaq leverages its unique range of leading websites focusing on the wood products industry:
fordaq.com, ihb.de, forestry.ro, fordaqmachinery.com, fordaqfurniture.com.
Why advertise online? How should I advertise on Fordaq?

How should I advertise on Fordaq?

Decide the region in which you want to advertise

Fordaq has a stronger penetration rate in Europe but can offer you a worldwide audience. We can target your advertising by showing it only to visitors in the region of your interest.

Decide the type of message and advertising type

Make your company or product name better known -> Banner advertising, Skyscraper advertising.
Present a product in detail -> Sponsored news, Video sponsored news.
Generate leads to your website -> Text Ads
Why advertise on Fordaq?

Text ads

Text ads
Text ads

Technical details
  • Positioned at the bottom of the page
  • Headline (bold) max. 25 characters
  • Text (small font size) max. 175 characters
  • Target URL
  • NOTE: The total number of characters refers to all characters from the first to the last and includes all punctuation marks and spaces.


Pricing
  • Pay per lead
    • Each click on your ads is redirected to a landing page managed by Fordaq or yourself. On this page visitors will find the description of your special offer and will have the possibility to leave their contact details;
    • The price for each lead (person that leaves contact details) is set on request.
    • You define a maximum budget. Once this budget is reached your campaign will end.
  • Pay per click
    • Each click on your ads is redirected to your website. You will receive a monthly report including the number of impressions and the total number of clicks for your ads;
    • Each click on your ads costs 1 Euro;
    • You define a maximum budget. Once this budget is reached your campaign will end.

NOTE: For each advertising product you can define the delivery options: period, page on the website, country/continent, language, day of the week, time of the day.

FORDAQ representatives at your service

Fordaq has sales representatives in most of the main wood markets in Europe and Asia thus enabling us to have background information on prospective members and to keep a high quality level of users. This team is also at your disposal to help you choose the best advertising solution for your company.

For contact details click here.